Privacy Policy
Last updated 10 October 2026
This Privacy Policy explains how BlackJack Jerky collects, uses, shares and protects personal data, and the rights you have under Thailand's Personal Data Protection Act B.E. 2562 (2019) ("PDPA"). It applies to customers, trade customers and their staff, visitors to blackjackjerky.com, people who contact us through LINE, email or social media, and anyone who takes part in our promotions.
1. Who we are
1.1 BlackJack Jerky is the trading name of a sole proprietorship based in Pattaya, Chonburi, Thailand ("BlackJack Jerky", "we", "us", "our"). We are the data controller for the personal data described in this policy.
1.2 For any question about this policy or your personal data, contact us at [email protected] or through our LINE Official Account (@749ppvkw). Full details of the business owner are available on written request.
2. Personal data we collect
2.1 Depending on how you deal with us, we may collect:
| Category | Examples |
|---|---|
| Identity and contact data | Name, delivery address, email address, phone number, LINE ID and display name, social media username |
| Order and transaction data | Products ordered, prices, delivery details, order history, payment slips, account name and partial account details shown on transfer slips |
| Refund and claim data | Buy Back Scheme and quality claim details, your reasons, photos, weighing records, refund account details, correspondence |
| Trade account data | Business name, venue or shop address, names and roles of staff we deal with, order and payment history, stock records, feedback, notes of visits and calls by our sales team or agents |
| Communications data | Messages and attachments you send us by LINE, email, social media or through forms on our Website |
| Marketing data | Your marketing preferences, responses to our messages and advertisements, poll, survey and competition entries |
| Content you share | Reviews, photos, videos and comments you send us or tag us in |
| Technical data | IP address, device and browser type, pages viewed, referring website, and similar data collected through cookies and similar technologies (see our Cookies Policy) |
2.2 We do not ask for sensitive personal data. If you tell us about a health matter, such as an allergic reaction, we will use it only to deal with your complaint, investigate product safety, and meet our legal obligations, with your explicit consent where the PDPA requires it.
2.3 We do not collect or store card numbers. We do not currently accept card payments.
3. Where we get your personal data
3.1 We collect personal data:
- directly from you, when you order, contact us, make a claim, open a trade account, or take part in a promotion;
- automatically, when you use our Website or interact with our advertisements, through cookies and similar technologies;
- from our authorised sales agents, when they deal with you on our behalf;
- from couriers, about the delivery status of your Order; and
- from social media and messaging platforms such as Meta (Facebook and Instagram) and LINE, when you interact with our pages, accounts or advertisements, in line with your settings on those platforms.
4. How we use your personal data and our legal basis
4.1 We use personal data only where the PDPA allows it. Our purposes and legal bases are:
| Purpose | Legal basis under the PDPA |
|---|---|
| Taking, processing and delivering Orders, and communicating with you about them | Performance of a contract |
| Opening and managing trade accounts, including visits and calls by our sales team and agents | Performance of a contract; legitimate interests in running our trade business |
| Handling Buy Back Scheme claims, quality claims, refunds and complaints | Performance of a contract; legitimate interests; legal obligation |
| Keeping accounting and tax records | Legal obligation |
| Product safety investigations, recalls and dealing with regulators | Legal obligation; legitimate interests; vital interests where health is at risk |
| Preventing and detecting fraud and misuse of our Buy Back Scheme and promotions | Legitimate interests |
| Operating, securing and improving our Website | Legitimate interests; consent for non-essential cookies |
| Sending marketing messages by email or LINE | Consent |
| Measuring and personalising our advertising on Meta and other platforms | Consent |
| Running competitions, polls and promotions | Performance of a contract (the promotion terms); consent where required |
| Using reviews and content you share in our marketing | Consent or the licence you grant in our Terms of Sale |
| Establishing, exercising or defending legal claims | Legitimate interests; legal claims |
4.2 Where we rely on legitimate interests, we have balanced our interests against your rights and freedoms. You can ask us for more information about this assessment.
4.3 If you do not provide personal data we need to perform a contract, such as a delivery address, we may not be able to fulfil your Order or claim.
5. Marketing
5.1 We will send you marketing messages by email or LINE only where you have agreed to receive them. Following our LINE Official Account counts as agreeing to receive messages through LINE.
5.2 You can opt out at any time by using the unsubscribe link in our emails, blocking or muting our LINE Official Account, or contacting [email protected]. Opting out of marketing does not affect messages about your Orders or claims.
6. Who we share personal data with
6.1 We never sell your personal data. We share it only as needed with:
- Couriers and delivery services, to deliver Orders and returns;
- Banks and payment providers, to receive payments and make refunds;
- Our authorised sales agents, who manage trade relationships on our behalf under our instructions;
- IT and service providers, such as our website hosting and e-commerce platform, email, cloud storage and business management systems, which process data on our behalf;
- Advertising and messaging platforms, such as Meta and LINE, as described in this policy and our Cookies Policy;
- Our contract manufacturer, Prime Food Service, only where needed to investigate a quality or safety issue, and limited to what that investigation requires;
- Professional advisers, such as accountants and lawyers;
- Government and regulatory authorities, such as the Thai Food and Drug Administration, the Revenue Department, the Office of the Consumer Protection Board or the police, where required by law; and
- A successor business, if the BlackJack Jerky business is transferred to a company or another owner, in which case this policy will continue to protect your data.
6.2 Our service providers and agents may use your personal data only to provide services to us, and must keep it secure and confidential.
7. International transfers
7.1 Some of our service providers, including Meta and cloud service providers, may store or process personal data outside Thailand. When this happens, we make sure the transfer is permitted under the PDPA, for example because the destination has adequate protection, appropriate safeguards are in place, or the transfer is needed to perform our contract with you.
8. How long we keep personal data
8.1 We keep personal data only for as long as we need it:
| Data | Retention period |
|---|---|
| Order, payment and accounting records | At least 5 years, as required by Thai accounting and tax law |
| Buy Back Scheme and quality claim records | 2 years after the claim is closed, so that claim limits and fair-use terms can be applied, or longer if a dispute is ongoing |
| Trade account records | For the life of the account and 2 years after it closes, and accounting records as above |
| Marketing preferences | Until you opt out or withdraw consent, after which we keep a record of your opt-out so we can respect it |
| Communications | Up to 2 years after our last contact, unless they form part of an Order, claim or trade record |
| Cookie and website data | As set out in our Cookies Policy |
8.2 We may keep data for longer where needed to establish, exercise or defend legal claims, up to the applicable limitation period. When data is no longer needed, we delete or anonymise it.
9. Your rights
9.1 Under the PDPA, you have the right to:
- withdraw consent at any time, where we rely on consent, without affecting processing already carried out;
- access and obtain a copy of your personal data, and ask how we obtained data you did not give us;
- receive your personal data in a commonly used electronic format, or have it sent to another controller, where technically possible;
- object to processing based on legitimate interests, and to direct marketing at any time;
- ask us to delete, destroy or anonymise your personal data where there is no longer a legal basis for keeping it;
- ask us to restrict the use of your personal data in certain circumstances;
- ask us to correct personal data that is inaccurate, out of date or incomplete; and
- complain to the Office of the Personal Data Protection Committee (PDPC).
9.2 To exercise any right, contact [email protected] or our LINE Official Account. We may ask you to verify your identity. We will respond within 30 days. Some rights are subject to exceptions under the PDPA, for example where we must keep data to meet a legal obligation, and we will explain if this applies.
10. Security
10.1 We use appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including access controls, password protection and limiting access to people who need it.
10.2 If a personal data breach occurs that is likely to affect your rights, we will notify the PDPC within 72 hours where required, and notify you without delay where the risk is high.
11. Children
11.1 Our Website and Products are not directed at children. We do not knowingly collect personal data from anyone under 20 years of age without the consent of a parent or guardian where the PDPA requires it. If you believe we have done so, please contact us and we will delete it.
12. Links to other websites and platforms
12.1 Our Website and messages may link to other websites and platforms, such as Facebook, Instagram and LINE. Their own privacy policies apply to your use of them, and we are not responsible for their practices.
13. Changes to this policy
13.1 We may update this Privacy Policy from time to time by publishing a new version on our Website. Where changes are significant, we will tell you by email or LINE where we have your contact details.
14. Contact us
- Privacy questions and requests: [email protected]
- LINE Official Account: @749ppvkw
- Website: blackjackjerky.com